新年快乐 (Xin Nian Kuai Le!), 2011 Rabbit Version

Wednesday, December 22, 2010

When is Chinese New Year? The calendar tells us the Year of the Rabbit doesn't begin until February 3, 2011, but my scientific study shows that the anticipation of it started about a week ago.

It has become a peculiar annual pattern here at
Capers with Carroll that in mid December, Sitemeter reports that my February 1, 2008 New Year's greeting becomes more popular than anything I have written before or since. Throughout the year, a smattering of visitors arrive by Googling either "新年快乐" or "Xin Nian Kuai Le," but suddenly, a week ago, it became a torrent. The Capers archives store 148 entries on a wide variety of topics, but over the last nine days, a full third of the traffic has come for this single, two-year-old post. How can that be? The last ten hits have come from Poland, France, Germany, Thailand, Italy, Canada, and two each from Singapore and Vietnam. Perhaps these place-names define the Chinese diaspora. I do not understand this phenomenon, but like other mysteries in life, I can enjoy it without knowing how it works.

And so, I send my New Year's greetings in advance, to all the Chinese (and other Asians) spread around the world: Xin Nian Kuai Le!

(P.S., This post received such heavy traffic, especially from Singapore, UK, Myanmar, Thailand, Indonesia, UAE, and the European continent, that I wrote about it here.)

Posted by Brian at 5:59 AM  

1 comments:

It sounds like you have picked a topic that drives traffic to your site. Kudos.

January 26, 2011 at 12:38 PM  

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